Our Approach

Philosophy

Beauty and function are the foundations of our philosophy. Whether we are designing for a Downtown high-rise condo, La Jolla cottage or Rancho Santa Fe estate, our versatility, experience and attention to detail result in a unique fulfillment of our clients’ vision. Alpha Design Group exhibits a broad range of style, from formal traditional to casual contemporary. As a result, we are known throughout San Diego County for our practical, livable, and inviting spaces.

Our approach to design is based solely on the client. The ability to grasp their vision and bring it into reality is something that we have perfected. Alpha Design Group creates interiors to emanate and enhance our clients’ lifestyle.

Regina takes pride in the fact that she is not recognized for a signature look, saying “the day someone can walk into a home and say, ‘Regina Kurtz designed this’ is the day that I have failed my client. Knowing that I make a difference in my clients’ everyday lives is, for me, the best part of the job.”

Process

Our interior design process begins with the initial consultation where we get to know you, our client. We review the project and determine not only your needs, desires and budget, but who you are, your lifestyle and therefore what will work for you in your home.  Next, sit back and relax while we get to work creating design concepts, including design drawings, color selections, furniture styles, and more. We meet with you as often as desired in order to fine tune the design to meet your satisfaction. We then search and select products, materials, furniture, fabrics, and everything needed to bring the all pieces together. Upon delivery and installation we are always there to ensure proper placement and satisfaction. Last, but certainly not least, are the finishing touches! To bring character and personality to the space we select art and accessories to compliment your home and lifestyle.

We realize that some clients prefer to take a back seat while others enjoy being fully involved every step of the way, and many are somewhere in-between. No matter your preference, we are well versed and work wonderfully with clients of varying levels of involvement and styles.

At Alpha Design Group, we are there for our clients from start to finish with one goal: to make a positive impact on our clients lives through the design of their home.