Our Team

Regina Kurtz, ASID California Certified #1412
President & Founder

After over 30 years, interior design has become second nature to Regina Kurtz. Her experience has given her the confidence and amazing ability to assess a client’s needs and deliver an environment that is both extraordinary and comfortable.

Regina was always the creative type. Before discovering her passion in interior design, she studied at the Fashion Institute of Technology and worked in New York City’s fashion industry prior to moving to San Diego. Regina returned to school and earned a Bachelor of Arts Degree in Interior Design from San Diego State University in 1977. Shortly thereafter Regina taught interior design at her alma mater SDSU as well as The Design Institute of San Diego. In 1982, Regina established Alpha Design Group and became one of the most sought after designers in San Diego County.

Regina has been a Professional Member of the American Society of Interior Designers (ASID) since 1980. She has won numerous design awards and has been featured in countless national and local publications, as well as appearing on HGTV’s show “Designer’s Challenge” as the winning designer.  Regina has also donated her time and expertise to the USO San Diego to select all interior furnishings and materials for the USO Neil Ash Airport Center at the San Diego International Airport.